Workplace branding: Make a difference in the office

Your office is so much more than you think. It acts as an extension of your company brand and provides a professional image to internal and external stakeholders. We sometimes refer to this as your company’s ‘business card’. When you start from this mindset, you immediately realise the importance of office design. In addition to its functionality, it’s a unique opportunity to tell and reinforce your corporate story.

Corporate identity
When we think of your organisation’s visual identity, we quickly think of corporate identity or brand guidelines. Workplace branding, however, goes beyond colour schemes and logos. It is all about creating a working environment that reflects your corporate culture and reinforces corporate values.

How do you tackle this? When designing office spaces, we go beyond mere functionality. We see ourselves as architects of your corporate identity, translating the essence of your organisation into tangible elements in the workplace. Plus, it’s the perfect way to express your sustainable, environmentally conscious vision.

From the choice of materials, colours, and textures of the furniture to the layout of the space, we make every aspect fit seamlessly with your company’s values and culture. It doesn’t matter if you’re an innovative tech start-up or an established financial institution. You do need to find a balance, though. It’s not like you have to paint your walls read just because there’s red in your logo.

Commitment and credibility
As an office interior designer, we strive to create inspiring spaces. By integrating your company values and culture into the layout, employees feel more connected to the organisation, which can lead to an increase in engagement and satisfaction.

Workplace branding affects not only internal stakeholders, but also external ones, such as customers, suppliers, or future employees. They should immediately get a sense of what the company stands for as soon as they step into the office. A well-designed office thus reinforces your brand’s credibility.

At the heart, it’s not about putting some desks and chairs around the room; it’s about creating an experience that captures the heart and soul of your organisation. Here, your office design is a powerful tool to convey a consistent brand story, for employees, partners, and customers alike.

We are ready to support you in the overall design of your office, and to reinforce your brand story with it. Feel free to contact us for an initial introductory meeting.